Want to buy pasture-raised meat?

Read labels. Ask your grocer or butcher for it by name.

Paniolo Lingo

pili uka

stiff, tufted native grass (Trisetum glomeratum) that provides excellent livestock forage in high altitude ranges; also called he'upueo


Are you raising pasture-raised beef?

If you are not on the list, we want to know and would be happy to add you. Contact us.


Hawai'i Pasture-Raised Beef

Hawaii Big Island BeefThe Big Island produces the lion's share of Hawai'i's beef. The statewide cattle industry is basically divided into two operations: the cow-calf setup where the calf is produced to be exported out-of-state for finishing and second, the local slaughter operation, where cattle is raised entirely in Hawai'i for commercial slaughter. While some ranches do one or the other,  numerous do both simultaneously.

Although USDA Hawaii Field Office stats are no longer available, typically, one-fourth of the state’s cattle marketings (sum of exports and local slaughter) are for local consumption.

Where's the Beef?  

KalunaBig Isle ranches producing pasture-raised beef sell their product to restaurants and retailers. A handful of ranchers sell direct to consumers or at farmers markets. A handful of ranchers sell direct to consumers or at farmers market.

Pasture-raised beef is marketed under various brands at grocery stores: Mountain Apple, Hawaii Big Island Beef, Island Fresh, Hawai‘i Ranchers, etc. Don't hesitate to ask your butcher or grocer to identify it for you when shopping.

What's Red Veal?

Red veal is produced from calves up to six months old and weighing about 450-600 pounds. These animals are weaned off the mother cow and allowed to roam freely on pastureland to feed. No hormones or antibiotics are used while the animal grows to market size. The meat is pinkish-red in color with a mild beef flavor. 

HCHawaiian Red Veal, the state's inaugural veal brand, was initiated in 2009 and adheres to the above standards in producing red veal. The product is produced seasonally, as calving is naturally in the spring and fall. It's marketed under the Hawaii Ranchers brand.

Big Isle Pasture-Raised Beef Producers

The following ranches are producing cattle for pasture-raised beef consumption. Their fresh, island beef is feeding our island.  

Daleico Ranch-Ka'u
Ernest DeLuz Ranch-Hamakua
Ernest Pung Ranch-Hamakua
Kahua Ranch-Kohala
Kealia Ranch-South Kona
Kukaiau Ranch-Hamakua
Kukuipahu Ranch, North Kohala
Lowline Cattle Company-Ahualoa
Palani Ranch-North Kona
Parker Ranch-Waimea
Ponoholo Ranch-North Kohala
RJ Ranch-Hamakua
Triple D Ranch-Hamakua